Don't just collect leads.Close the loop.
Connect Meta Lead Ads directly to Closelyt, manage every lead inside your CRM, and send meaningful lead-quality and conversion signals back to Meta.
Meta Lead Ads
Pages, ad accounts and lead forms
- 1Continue with Facebook
- 2Approve access
- 3Select Page
- 4Select Ad Account
- 5Select Lead Form
- 6Connected
Connect once. Closelyt handles the rest — advanced manual setup with Page and form IDs stays available for teams that prefer it.
Connect once. Closelyt handles the rest.
Sign in with Facebook, approve access, and pick your Page, ad account and lead form. No spreadsheet exports, no manual IDs — unless you choose the advanced setup.
- Step 1
Continue with Facebook
- Step 2
Approve access
- Step 3
Select Page & ad account
- Step 4
Select lead form
- Step 5
Connected
From the ad to your sales team — and back again.
A lead submits your Meta form. Closelyt receives it in real time, your team qualifies it, and the outcome travels back to Meta as a signal.
Ravi Kumar
Meta Lead Ads · Summer Campaign
Qualified lead signal sent to Meta
Summer Campaign · optimisation event
Meta receives the downstream outcome, not just a form submission.
- Step 1
Meta ad
- Step 2
Lead submitted
- Step 3
Closelyt CRM
- Step 4
Sales qualification
- Step 5
Signal sent to Meta
Your sales team knows which leads are valuable. Now your campaigns can learn from those outcomes.
Closelyt sends downstream lead-quality and conversion signals back to Meta, giving Meta more meaningful information than a simple form submission. These signals can help Meta optimize campaigns toward patterns associated with higher-quality outcomes.
Before
Meta only sees the submission.
- Lead submitted
- Lead submitted
- Lead submitted
- Lead submitted
After
Meta receives meaningful downstream outcomes.
- QualifiedRavi Kumar · ₹2,50,000
- Not QualifiedPriya Sharma · out of area
- ConvertedRavi Kumar · ₹2,50,000
- QualifiedManoj Kumar · ₹4,80,000
Two platforms. One continuous feedback loop.
Watch a qualified lead in Closelyt become an optimisation signal inside the Summer Campaign, then a conversion event when the deal is won.
Closelyt CRM
Ravi Kumar
+91 98765 43210
- Source
- Meta Ads
- Campaign
- Summer Campaign
- Lead value
- ₹2,50,000
- Outcome
- Interested
Summer Campaign
Optimisation signal
Qualified lead signal received
Downstream lead-quality event
Why the loop matters.
Capture leads automatically
Know which campaigns generate quality
Track lead outcomes inside Closelyt
Send meaningful signals back to Meta
Close the gap between marketing and sales
Optimize using real downstream outcomes
Meta brings the lead.Closelyt helps you understandwhat happened next.
Your team qualifies the lead. Closelyt captures the outcome and sends the appropriate signal back to Meta, creating a continuous feedback loop between advertising and sales.
Works with the rest of Closelyt.
Connect Meta.Close the loop.
Closelyt brings your leads, conversations, follow-ups, calls, forms, advertising and analytics into one connected workspace.